Ashraf AboArafe
Cairo – Egypt, 4 December 2022: The leading local tech platform, talabat, joins forces with the United Nations World Food Programme (WFP) to raise awareness on climate crisis, nutrition and ways to achieve a world with Zero Hunger.
The one-year awareness campaign is set to encompass several thematic areas, curated by both organizations to be published on the talabat platform. The themes are of high relevance and importance, especially in light of the recent conclusion of the 27th United Nations Climate Change conference at Sharm El-Sheikh, Egypt.
Commenting on the partnership, Managing Director of talabat Egypt Hadeer Shalaby says: “Using our tech for good is at the core of our operations and we work to leverage our platform as a vessel for informed change. I am proud to see our global strategic partnership with WFP, the world’s largest humanitarian organization, helping us leverage this even further and achieve a long-term sustainable change in our communities.”
On his part, Praveen Agrawal, WFP Representative and Country Director in Egypt, praised responsible companies that place the health, stability and safety of their communities at the heart of their operations. “WFP works to reinforce the government’s efforts to achieve sustainable development on numerous fronts, strengthening food security systems and mitigating climate change are top priorities, hence we aim through this partnership to achieve increased awareness amongst talabat’s wide customer base,” he added.
Building on their Tech4Good efforts, talabat is utilizing its digital communication channels to place WFP’s narrative and action at the forefront. This not only compliments the company’s work in corporate responsibility and sustainability, but also brings millions of its customers closer to the impactful work of WFP. The thematic campaign will address topics such as child and youth nutrition, fostering healthy eating habits, and reducing carbon footprint.
In addition to the recent local cooperation, both parties have joined forces to help with the fight to end hunger across the region. This has led to the launch of the WFP’s Share The Meal, crowdfunding application, in the United Arab Emirates and Jordan, where talabat customers can safely and conveniently donate to feed a child in need.
About talabat
When you think of food delivery in the MENA region, we’d be pretty surprised if talabat didn’t pop into your mind first! Originally starting in Egypt as “Otlob” in 1999, we’ve grown quite a lot over the past 23 years.
Today, we deliver hundreds of millions of food orders, grocery items and other products per year, to our customers in nine countries throughout the region. Our food delivery business works with well over 25,000 brands and almost 50,000 branches, while our q-commerce concept, talabat mart, now delivers groceries to customers in 20 minutes or less!
Our customers, our partners, our people, our riders, and the communities in which we operate are at the heart of what we do. In 2021 alone, we facilitated the donation of well over 900,000 meals to those in need, as well as donated over USD 2,200,000 in donations to charity with the help of our partners and customers across the region. talabat is part of Delivery Hero, the global leader in online food delivery and q-commerce.
About WFP
The United Nations World Food Programme is the world’s largest humanitarian organization, saving lives in emergencies and using food assistance to build a pathway to peace, stability and prosperity for people recovering from conflict, disasters and the impacts of climate change.
