Ashraf AboArafe
(Cairo, 3 October 2022) Mr. Mahmoud Bazan, Cluster General Manager of Hero Middle East and Africa (MEA) and the Hero team, welcomed, Her Excellency, the Swiss Ambassador, Dr. Yvonne Baumann to the Hero Factory located in Qaliobia Governorate. The Swiss company Hero is a leader in the field of manufacturing jams.
Mr. Bazan explained that the Egyptian market is a strategic market for the global Hero Group, as it is the export hub for all company’s products for the Middle East and Africa region; 35% of the company’s total sales were exported to over 40 countries last year. He added that there are continuous ambitious targets for the Egyptian market in line with the country’s economic strategy, aiming to make Egypt one of the region’s leading export hubs and encourage foreign investments.
The Ambassador expressed her respect for the high quality and taste of the products, which is the result of a combination between the utilization of manpower and sophisticated automated processes.
Her Excellency also stated that Hero is a good example for using local raw materials in the production process, while respecting environmental standards. The export of the products is a further value-added to the country, as it brings foreign currency inflows.
* About!
The Hero Group is an international food company focused on branded nutritional food products. The company was founded in 1886 in Lenzburg, Switzerland, where its headquarters is still located today. Hero’s main core product categories of Baby & Toddler Food and Milk, Jams, Healthy Snacks and Gluten-Free. The Group, which lives by its mission to “Delight consumers by conserving the goodness of nature”. Its portfolio consists of many well-known international and local brands.
Hero Middle East and Africa (MEA), headquartered in Egypt, has always developed its products to meet consumers’ needs and requirements. Since entering the market, the company has increased its investments in Egypt by more than $60 million, as well as establishing one of the largest manufacturing plants for natural jams and juices, comprising 11 production lines with a total production capacity of 60,000 tons per year.
Hero MEA prioritizes customer satisfaction and emphasizes its compliance with international food safety & health standards by continuously upgrading its quality and production systems to meet the latest international standards. Hero Group has therefore injected approximately $13.5 million into its research and development centers worldwide, which are the main arm of the company to increase the efficiency and quality of its products.
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