Powered by Choueiri Group’s Data Team, this week’s research remit unravels more surprising facts about GEN Z, focusing this time on “global Zoomers” and how the Covid-19 situation has resulted in a notable increase in TV Viewership for this segment. These findings are aimed at enabling our advertising partners to tap into the full range of opportunities which TV stands to deliver to this heavily impacted target audience group.
- About!
As the leading media representation group in the Middle East, Choueiri Group is a company built from the ground up over the past forty plus years. Today, the Group’s companies market and manage the advertising space of 25 television stations, 10 print titles, the largest outdoor signs network in the UAE, 12 radio stations, 40+ web portals along with their apps, the exclusivity of cinemas in Kuwait, the largest exhibitions venue in Lebanon, and most recently, a growing presence across the regional cinema ecosystem. Choueiri Group operates in ten markets covering the MENA region, Europe and Japan and ensures the best support for its regional and international clients through its extensive network of twelve subsidiaries, 6 representative offices and more than 700 committed executives.
