DMS Appointed as Exclusive Advertising Sales Representatives for Strive Middle East
Ashraf AboArafe
* Partnership to drive the automotive, luxury and lifestyle themed portals’ success to the next level.
DMS, which serves as the official digital arm of Choueiri Group, recently announced its partnership with striveme.com – The region’s first-of-its-kind Arabic online platform, dedicated to premium coverage of Automotive, Luxury & Lifestyle fare.
Striveme.com is a highly diversified online platform that serves automotive enthusiasts and fans with a pinch of style and a-la-mode content. It has become a destination for stylish and trendy online audiences who understand the virtues of good living, perceive the real value of brands and desire for a moderat yet contemporary lifestyle.
Striveme, is a collaborative work between Kooora.com and a consortium of digital media and technology experts. and couple of specialized individuals and parties in this domain. It will use the previous learnings, skills and track experience of the people who founded and succeeded with Kooora and mix that with the most recent, modern and t trending techniques in technology and content.
The partnership, which commenced on May 1, 2018, is envisioned to enhance the value and effectiveness of the communication solutions, which DMS delivers to brands and advertisers across the region.
Driven by its unique editorial standards, Strive Middle East approaches topics from new perspectives, and thereby creates the ideal space where different aspirations can meet.
Featured stories often combine several high-value topics (Celebrities & Automotive, Fashion & Cars, Travel & Automotive, etc…) to break the typical mold. The portal also extends dedicated “Lifestyle” and “Luxury” sections, which include the latest updates on watches, jewelry, beauty, travel and many more alluring topics.
Strive Middle East also stands distinguished for being the only automotive / lifestyle platform to offer light-automotive tuning tips, classic-car reviews, in addition to a dedicated section on the future of mobility and yachts.
The portal takes pride in welcoming visitors from different backgrounds and having its content appeal to both men and women from different age groups. The portal is dedicated to publishing at least 15 new articles on a daily basis., all of which are short, informative, engaging and easy to read, to ensure high-quality, entertaining content for everyone.
On the audience engagement and performance front, Strive Middle East has swiftly (since its launch in December 2017) managed to gain the attention of more than 500,000 unique visitors from across the region. This figure continue to grow by the minute, proving the portal’s immense potential as the next go-to digital hub for automotive and lifestyle oriented individuals.
Speaking about the partnership with DMS, the Managing Director of Strive Middle East, Samah Safa said “We are excited about the launch of what has swiftly become one of the region’s most preferred Automotive, Luxury and Lifestyle platforms. Our editorial strength coupled with our unique approach to delivering original content with high appeal has been delivering results, which have exceeded our expectations. We are very much looking forward to working with DMS now on building this platform to its fullest potential. We are confident that DMS ‘expertise will enable us to take our business to the next level”.
Elaborating further, DMS’ COO, Michel Malkoun also expressed his views and said: “We are delighted to be working with Strive Middle East, and partnering them in positioning this innovative automotive, luxury and lifestyle portal as a strategic asset for brands and advertisers across the region. We are confident that with its unique proposition, Strive Middle East will succeed to make greater inroads across the MENA market”.
