ATEOS WIRE – TP-Link Technologies Co Ltd, a Global provider of SOHO, SMB networking products, wireless LAN solutions and mobile devices TP-Link Technologies has announced initiatives that will enable channel partners to expand its products and solutions in the Middle East and Africa (MEA) market.
According to the vendor, the strategy to reinforce its SMB business comes at a time when the company has built a proper funnel and certified hundreds of TPNAs across the region.
Lucas Jiang, General Manager, TP-Link MEA, said, last year was challenging for the regional IT market and this year, SMB will still face pressure from limited budget. With growing investment in infrastructure, the demand for affordable networking solution will go up.
According to TP-Link, to raise awareness and educate their customers in its vertical about the company’s SMB products and solutions has been implemented across 2017 and this year, they will approach end client actively and maximize their reach.
Jiang said the company spent a lot of time on studying SMB market, looking for qualified partners and educating the market with our solutions. We have accomplished the phase 1. It’s time to move to the next level.
Jiang explained unlike FMCG, SMB takes quite long time and requires much service. A one-size-fits-all approach doesn’t work any longer. We are going to integrate resource to promo our dedicated solution. Based on our understanding of the market and the advantage of our solution, we are planning a series of campaign with our selected partner in verticals. We want to make our solution easy to use and add value to their business.
He added despite increasing market pressures, especially on smaller channel partners serving the SMB sector, TP-Link, along with its distributors, assist them to stay competitive by offering affordable products and solutions, margin, marketing, credit preafter sales and so on.
About TP-Link
TP-Link is a global provider of SOHO & SMB networking products and the World’s No.1 provider of WLAN products, with products available in over 120 countries to tens of millions customers. Committed to intensive R&D, efficient production and strict quality management, TP-Link continues to provide award-winning networking products in Wireless, ADSL, Routers, Switches, IP Cameras, Power line Adapters, Print Servers, Media Converters and Network Adapters for Global end-users.
Based on the confidence of tens of millions of customers, TP-Link is now growing to become one of the most competitive providers of networking products with aspirations to become one of the top 3 networking brands in the world and striving for a larger global market share, while further advancing in the world of networking to better serve our most valued customers with products that make their lives easier.
