Ashraf AboArafe
* Event aimed at promoting Branded Content across MENA..
AETOS Wire – DMS, which serves as the Exclusive Media Representative for STEP Group, Co-hosted an exclusive advertising and media industry workshop on Wednesday, December 13, 2017.
The well-attended gathering was hosted on the picturesque rooftop of the Choueiri Group Building in Knowledge Village, Dubai Media City, with guests arriving in at 2 pm.
Aptly titled “Where is my logo”, the workshop event was the first major industry gathering aligned with promoting DMS’ recently signed new partnership with STEP Group. The STEP banner has firmly focused its vision towards helping to build and shape the modern Arab world through digital media and entertainment and currently encompasses a hot of innovative digital media and event platforms.
The “Where is my logo” workshop presented a specialized overview on native and social content and succeeded to share insights, learnings and case studies from some of the region’s foremost media industry experts and marketers.
Reflecting on the significance of the partnership and the workshop, DMS’ Chief Operating Officer, Michel Malkoun said, “Signing-on STEP Group as a publisher reflects on DMS’s goal of providing brands with trustworthy premium content digital publishers in the region. Our latest joint event further embodies our commitment to elevate the Branded Content discussion across MENA, while simultaneously tearing down myths and obstacles”.
STEP Group’s Co-founder & CEO, Ray Dargham also said “we hosted this event together with our partners at DMS to talk to brands and agencies about how they can create amazing, genuine branded content, that can speak to the hearts and emotions of Arab millennials. Great branded content has become the key for today’s leading brands, seeking to connect with young Arabs.”
STEP Group’s platforms (websites, digital video platforms and events) all serve content and experiences to dynamic and young Arab audiences. The STEP Group banner has also served as the driving force behind major industry events “STEP Conference”, as well as “STEP Music”.
